Top 5 Marketing Analytics Institutes in Delhi

Businesses over the past few years have stepped into newer forms of marketing categories and deploying new technologies. However, business owners who cannot interpret this new ecosystem and channelize it into reaping profits are left out of the race.

On the other hand people tend to employ technology in isolation and expect an overall good result. Decisions based on data from individual channels need to be co-related and interpreted in tandem. Information from all avenues turned into purposeful decisions is the goal of any Marketing Analytics ordeal. India is now known among the top 10 BigData analytics market of the world.


Here we present the top 5 institutes offering Marketing Analytics course In Delhi.


Indian School of Business- Delhi offers an Advance level course on  Advanced Marketing Analytics.

The course covers

  • Fundamentals of marketing analytics
  • Data-driven strategies
  • Fundamentals of big-data analytics – structured and unstructured data
  • Pricing, versioning, and bundling or digital commerce
  • Customer segmentation with the ‘freemium’ model of retail
  • Social media analytics
  • Digital marketing and attribution analysis
  • R, SAS & other analytics tool
  • Open source tools, such as R, Stata and RapidMiner

Faculty Dr. Ravi Bapna is an MS in Business Administration, founder of University of Minnesota’s Social Media and Business Analytics Collaborative that has over a billion strong social graph. Dr. Ramnath K. Chellappa is an Associate Professor Caldwell Research Fellow at the Goizueta Business School.

The course fee is 1,50,000


Henry Harvin education pioneers in some of the most sought after courses in the market today. It provides cutting edge training programs on skillets important for survival of professionals in the fast changing.

Their 4 days 32 hours Certified Market Analytics Practitioner Course is devised by some of the leading experts in the industry who are well versed with the market developments. Their pedagogy is measurable and goal centric. The course is also delivered in a simpler, lucid manner by the impaneled experts.

Some of the key elements of their course are

  • Data management and Data tools like MS Excel,R, SAS &

Google Analytics

  • R Programming and multicollinearity
  • Dissection of types of shoppers and their behavior
  • Regression models and forecasts
  • Business market research
  • Model performance check

You get in-depth practical knowledge on how to apply these analytics tools in real world situations to overcome challenges and implement better ROI models.

Course fee for the program is Rs. 12500


Great Lakes Institute of Management offers Post Graduate Program in Business Analytics (PGPBA) in Chennai and Gurgaon. The course instills in candidates the ability to sift unstructured data thru analytical techniques and tools for tangible results. The course is a mix of classroom and tech aided platform.

For 1st 4 months they teach concepts like CRM, finance, and marketing. Post this phase training includes

  • Statistical concepts
  • Business analytics, tools like R, SAS, and Tableau.
  • Retail analytics
  • Insurance analytics
  • Financial analytics
  • Web & Social media analytics

Their faculties are Ph.Ds who have authored various books on business statics and market research.

Enrolment of course starts in Jan-Feb / Jul-Aug after selection. Eligibility is Graduation with minimum 50% and course Fee is  3.95 Lakh.

Candidates are awarded a dual certification from Great Lake Institute of Management and Illinois Institute of Technology, Chicago, USA.


IVY Professional School is one of the top notch institutes in business analytics with its branch in Lajpat Nagar. In their Business Analytics certification Course, you have a choice of customizing your training plan. The total course duration is 195 hours.

  • SAS, R, SPSS, Adv. Excel, VBA, Access, SQL, Core Analytics
  • Predictive Analytics with R Certification
  • Advanced Analytics and Advance Excel
  • Retail, Finance, Health Care, Logistic Regression

Fee for the course is 37,400


Edu Pristine institute’s Business Analytics training Program divided into 50 hours of Business Analytics Pro Package covers the following and Business Analytics Plus Package of extra 10 hours.

  • Explore data, find new patterns thruData Mining
  • Predictive Modeling, Predictive Analytics
  • Predict the probability of default and create customer Scorecards (Logistic Regression)
  • Understand a Problem in Business, explore and analyze them
  • Resolving problems using analytics (in R)
  • Advanced Excel

The program is followed by Certificate from EduPristine. Their Delhi batch starts on 24th Sept in Connaught Place

Course fee approx Rs. 30, 000




Comments are closed